Matt Toy

Vice President of Marketing

Matt Toy rejoined D1 in 2023 as the Vice President of Marketing after serving in a similar capacity at D1 from 2006 to 2012.

Matt brings to the team a high-level of knowledge and expertise, boasting more than two decades of marketing and communications experience. In his first stint at D1, he played a strategic role in helping advance the business from three to 21 locations, while strengthening overall brand recognition. In addition to his time at D1, Matt has served as an executive for a large social media app, oversaw marketing at a university for eight years and has worked in the NFL, college and high school athletics.

On a personal note, Matt and his family live in Franklin, Tennessee where he serves on a few local non-profit boards that center around mental health or youth athletics. Matt and his wife, Melissa, have three children Annie, James and Maggie.

Fun facts:

• Matt spends most of his free time at a local field or court coaching his kids
• Matt once jumped through the ceiling at the D1 home office
• Matt’s greatest marketing achievement was the D1 “Call Me Maybe” video in 2013