On3 and Rivals CEO Shannon Terry joins The Turf: Powered by D1 to explain why he’s betting big on youth sports. From multi-sport development and honest evaluations to NIL myths and the future of recruiting, Terry shares why youth sports are the foundation for better athletes, stronger families, and lifelong lessons.

Terry also dives into leadership lessons from his playing and coaching influences, how sports reveal character and shape relationships, and what today’s parents need to understand about the recruiting journey. He breaks down the realities of NIL and the transfer portal, why the current college athletics system is broken, and how On3 is working to bring more trust, transparency, and education to athletes, families, and coaches navigating an increasingly complex sports landscape.